How important are Keywords?

To make any sort of impact via the Internet you need to have conquered the ability to define the keywords associated with your site. This takes time and a certain amount of tweaking until you find the right mix for every one of your posts. Because every post isn’t going to be the same, neither should the keywords be the same. To apply the best keywords, consider your audience. Who is accessing your site, what are they searching for and most important, are they staying long enough to find it? What words or phrases might be typed into the search engines looking for you? These should become the keywords you want attached to your site. Try to use three or four distinctive words/phrases for each page. When you have the words isolated, carefully weave them into the content of your page. Remember to ensure they make sense. Keywords thrown in amongst your content indiscriminately will not help your reputation as a writer.

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